About Erdos & Morgan | About Erdos & Morgan |
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Who We AreErdos & Morgan is readily identified as a leader in business-to-business research. With offices in New York and Boston, we have emerged as one of the premier international market and media research companies based in the United States. Erdos & Morgan is a full-service market research company offering a broad range of services to corporate America, the media, and advertising agencies. Founded in 1947 by Paul L. Erdos and Arthur J. Morgan, our years of experience have provided us with unparalleled familiarity with the types of questions and analyses focused on business-to-business research. In 1988, Erdos & Morgan was acquired by Beta Research Corporation (http://www.betaresearch.com). Studies include syndicated research, such as Opinion Leaders, Purchase Influence in American Business, the Worldwide Professional Investment Community, Business & Leisure Travel. Custom research includes panels, product research, concept/ad testing, sales and market positioning, customer satisfaction, corporate image/perception, subscriber, readership/editorial, circulation, direct marketing, and tracking studies. These are completed utilizing both quantitative and qualitative techniques including mail, telephone, personal/one-on-one, online, on-site, focus groups, and other statistically sound methods. What We DoErdos & Morgan empowers companies with the research tools and tactics to enable companies focused on Business-to-Business strategies. Our name -- Erdos & Morgan -- stands for the dynamic and relentless intelligence needed to compete in the ever-expanding marketplace. Whether it’s the concepts we provide or the research designs we employ, Erdos & Morgan understands that the Business-to-Business community hungers for dynamic, creative solutions. We strategize an attack plan for our clients with speed and precision, crafting standard and out-of-the box research solutions, where no previous models exist. Erdos & Morgan research solutions continue to break new ground because our employees are not bound by the restrictions of the status quo. Thinking StrategicallyErdos & Morgan’s strategic solutions are multidimensional, applying the art and science of research capability to empower businesses. Our left-brain, right brain process includes every facet of your company’s research strategy, helping determine what is needed to brand and market your product or service creatively. We then strategize an attack plan with speed and precision using our finest teams and tools to achieve your goals. Erdos & Morgan’s research solutions increase profitability and decrease operating costs by enabling strategic focus. We provide total end-to-end research solutions: syndicated research; highly customized projects and fully functional results, integrating the best the traditional and non-traditional approaches offered. The final result: a powerful research study that’s integrated into your existing sales & marketing strategy. Our ValuesThese are the ideals -- our motivating forces in everything we do. The implications are evident in our work and throughout the alliances we have built. Top |